If you have a business where you sell a service offering that requires people working on a project, you can present your ideas better with a portfolio. An image portfolio is a common feature of e-commerce sites. It is also a feature for most image and photography services. You can increase interest in your site by upgrading to a video portfolio.
Video is a perfect addition to your portfolio. Videos show the progress of a project or idea as it should be viewed. You can also see if their expertise and knowledge meet your needs.
Why it’s important to have an online video portfolio
A video portfolio keeps the visitor engaged. As soon as a viewer sees your video, you have their undivided attention. It’s up to you to keep it that way throughout the video. By explaining what they need to know and how it will benefit them, you keep the visitor interested longer. The more information they get from watching your portfolio, the more likely they are to contact you for the service you offer. And that makes them more interested in your product, service, or idea.
How to create a video portfolio
Creating a video portfolio does not need to be hard. There are several ways to do this. You can install a video player for mobile phones on your site. This can be done with a WordPress plugin or by having one of your pages do it for you. If you are using something like YouTube, they have an embed code that you can place in your WordPress site to show the videos.
What you should include in your video portfolio
You need to put yourself in the shoes of your potential clients. They are looking for someone with experience, personality, knowledge, and expertise. Show them who you are and why they should hire you. Highlight your relevant success stories that will satisfy their needs. For instance, if they are looking for a photographer or videographer, then highlight your past work. If they are looking for an artist, show them examples of your best works.
Benefits of having an online video portfolio
Whether you are a freelancer or someone looking for freelance work, having a video portfolio is invaluable. It’s not only your product or service that you are selling; it’s also your expertise. You can promote yourself with videos on how to do something better or different from others in the field. Explain what sets you apart from the rest.
If you are in a business where you are selling something or offering a service, then having an online video portfolio is vital to your success. Not only does it show the client who they can hire, but it also provides social proof that you are reputable and successful at what you do.
Tips for creating a professional-looking video
Keep it short and sweet while telling your story. You only have about 30 seconds to grab the viewer’s attention and keep it until they press stop or move on to another site. Keep it focused on you and your company. While it’s fine to mention relevant news or events, keep the main focus on your story rather than what’s going on in the industry. Use simple transitions between slides to avoid distracting the viewer. This doesn’t have to be an animation-heavy video, just a short slideshow. Make sure your slides are easy to read and understand at first glance.
Use any relevant imagery you can find through the web or other sources. Keep in mind that there are different font types for print vs. web, so use fonts that are readable online but still look good on the printed page. A cleaner-looking title slide or intro with less text is more effective if you want to provide more information later on.
Add an audio message that pops up once in a while as a reminder of what your website address is and where viewers can go for more information. If your company has a unique personality, bring it out in the video. This can be done by adding some humor, a sense of urgency to your message, or just being yourself.
The difference between a resume and an online video portfolio
When creating an online portfolio, consider many factors, such as which platform you want to use (YouTube, Vimeo), the type of content you want to show (demo reel vs. testimonials), and how personal or professional you want it to be. Your video portfolio must reflect your company or brand in a positive light.
A video portfolio is the best way to show off your skills, expertise, and work more creatively. It’s not only about what you say; it’s also how you say it. By incorporating visuals, audio, or even multimedia content, you can tell your story better than any sixth-grade essay ever could.
