Fashion is always looking out for the next big brand. When successful, an upcoming fashion designer will be able to reach a global consumer base. Maybe you heard the phrase from the show “Making the Cut,” starring Tim Gunn and Heidi Klum. A step up from “Project Runway,” the show explores how designers need to develop a solid business acumen for their label to succeed.
Aside from designing, cutting, and sewing clothes that people will buy, designers need to have the capacity to think about their appeal to customers. They need to figure out what sells while staying true to their aesthetic. At the same time, they develop concepts for their stores to fully immerse their consumer in an experience to make any purchase more wholesome. With so much competition in the fashion industry, designers need to work from every angle to make it.
1. Accessibility
When you are in an artistic mood, it is easy to get into a different mindset where you do not need to think about how functional or accessible your design needs to be. But if any designer wants to have a store that people want to walk into, it needs to have pieces that are reproducible and accessible. Enough customers have to want the garment for the boutique to succeed.
Another aspect is that enough consumers need to be able to wear the clothing; even better if they can style or put it on in different ways. Being able to dress varying body types is a major advantage in today’s industry. Understanding curves can really help boost sales since the business will be catering to a wider audience.
Similarly, having a garment that can be worn two ways is a plus for any designer. Whether the clothing is reversible or designed so that it creates two silhouettes instead of one, people want to have something that gives them a better value for their buck. Providing them with two looks in one will make it more likely that they purchase your item instead.
2. Marketing
To reach the right and a wide audience, the marketing of any brand has to create the impact that the designer intends. The clothes need to be highlighted, the essence of the line needs to be framed in the video, and it needs to pique the interest of anyone who comes across it. Whether it is an editorial in a magazine, a promotional video, or an advertisement on the sidewalk, designers need to have a well-thought-out campaign.
Advertising on social media is tricky. There is no formula for going viral, and you might not be so sure what people are going to stop scrolling for. Anyone thinking about campaigning their brand needs to look into professional online video production services. It is going to be more worth it than a do-it-yourself job where you will have to spend a lot more money to buy the software and take out precious time in the day to learn how to use the software. What is more is that to be the next global fashion brand, designers need to use the knowledge of marketing experts on what clicks and how their aesthetic can be resonant with the world.
3. A Fresh Perspective
By incorporating a novel perspective in their designs, fashion designers will be able to provide consumers with a breath of fresh air. Innovating in the industry can be tough, but it will be worth it when it catches on. For instance, the innovations of Levi’s in the fashion world and its impact on how denim is perceived nowadays is one of the most groundbreaking events in fashion history.
The next global brand needs to have the goal of disrupting an industry that is continuously evolving. Just like the impact of Levi’s in your day-to-day outfit, a fashion designer has the ability to create something as inventive and innovative. They just need to land on the idea.
An up-and-coming, successful brand has to be recognized by the fashion industry. There is a formula for success in the fashion world, but one can only go so far without being at the right place, at the right time, and with a bit of luck.
The world has many talented designers with a wide range of aesthetics and style. But only a few can say that their store is successful. Potentially successful designers also need the financial backing to stay in business. Without the aforementioned skills and qualities, it might be difficult to keep the doors open.
