Retail property is an excellent investment opportunity. Its income potential is bigger than that of residential property by a considerable gap. Encouraging as that sounds, it’s best to highlight one word – potential.
How you maximize that potential depends on you. If you’ve been looking up marketing strategies to attract retailers, you know the options are many and diverse. Not all of them are right for you, but there are three in particular that works for most retail property.
Make It Green
Climate change is a compelling force behind consumer and business choices. More and more people support organizations and establishments that promote eco-friendly alternatives.
Choose ecological architecture that uses sustainable materials. Let people know through your website, social media accounts, and advertising billboards that you advocate green practices from the beginning.
It’s not enough to advertise it, though. Individuals and businesses need visible proof. This is important for companies that also share the same advocacy.
Work around existing trees in the property, or plant some. Not only will they provide shade during hot summers in areas like Cottonwood Heights. They’re also the easiest way to promote a relaxing shopping experience.
Make pruning a regular practice to maintain safety and aesthetics. Trees pleasing to the eyes, but not when they get out of control. Complement them with well-maintained bushes and flowers to set your desired atmosphere.
Target a Supermarket
Supermarkets attract customers. They’re an excellent means to create traffic for the rest of the retailers in your property. Unlike other shops, they’re also less dependent on trends. People might cut their budget on clothes, furniture, and movies when in a tight situation, but not on food.
If you’re near a residential area or office complex, you have an advantage. Consumers opt for the option with more convenience, so they’ll go to a place where they can buy their necessities and then their non-essentials. With a supermarket in your property, you have a sure driver for regular traffic that will benefit the rest of the shops as well.
Work with a supermarket that follows green practices, too. The same goes for your other tenants. Otherwise, consumers will notice the contradiction and might see it as a turn-off.
Hire a Professional Photographer
Good photos captivate people. It’s what makes them pause while scrolling through their social media feeds. While it’s easy to capture and edit pictures nowadays, professionals still do a better job at it.
These photographers capture images of your property in their best light. They know which angle works and what perspective amplifies its allure.
Consider using drones as well. They give your community and any interested business a compelling glimpse of your property.
Invest in one from the start of your construction, especially if you’re going for an ecological architecture. Photos that show green practices and the use of sustainable material looks good in presentations and advertisements. They also serve as proof for your eco-friendly claims.
Marketing never stops for retail properties. That is why laying a good foundation is vital in setting the momentum. As you build your brand and track your progress, be flexible enough to dare other marketing schemes. It’s through innovation and perseverance that you can maximize your property’s potential.
